I thrive at solving complex problems through design

I like to say an idea is not good unless it can survive several shots. So I shoot until it's bulletproof​ !

To solve a problem in the best possible way, you need to test its solution from all possible angles. That lack of satisfaction becomes your source of progress.

Creativity is not a process. It’s people who care enough to keep thinking about something until they find the simplest way to do it.
Time Cook

What you get

Quick, dirty, scrappy, and impatient up front; quality obsessed, careful, and thoughtful later on.
Jason Fried

What I did


Oct 2023 to Today

SAAS - Employee Experience Platforms (EXPs)
Improve and craft the initial user experiences for diverse user personas within the Onboarding and Skills products.

Dec 2022 to Sept 2023

Launch a loyalty program across multiple brands, while improving the commerce experience of three major grocery chains.

Jun 2022 to Sept 2022

Help expand and modernize Allé, the aesthetics loyalty platform of Allergan (AbbVie) 

Allergan aesthetic has transformed its old BOTOX loyalty program into a more inclusive one, where members can earn points from various aesthetics solutions and beauty products offered by beauty specialists and healthcare providers.

They wanted to integrate on their loyalty program responsive website, and mobile app, Allē, the catalog of all the services providers, so a member can select the desired one, ask questions, book a consultation, and manage their appointments.

The mandate was done with Bttr, a global design & innovation studio with offices in New-York, Los Angeles and London. 

Jan 2022 to Mai 2022

Design of a market trading platform for issuers and traders of financial structured products 

Luma’s financial technology platform helps financial advisors learn, buy, create, and track structured products and annuities. They wanted to create the first secondary market platform to sell and buy structured products. The mandate was done with Giant Machines, a digital product agency in New York city. 

  • This secondary platform is probably the most challenging project I had to work on in 25 years, mainly because of the complex nature of the structured products and lack of similar trading platforms on the market. Also, as the users base, were highly specialized individuals who crafted their own methodology, over years of practice, to evaluate and trade at a margin, those specialized financial products. In the end, I delivered highly functional interfaces, and market flows, which could satisfy the most demanding trader, while still remaining accessible to the various way of working. They were all well received and understood by the alpha testers.


"Jean-Philippe has the extraordinarily rare ability among UX Designers to be trustworthy with the design of the most complex business systems. Even in very complex domains, he makes all the requirements live alongside each other in a complete and unified design, and does all the deep thinking necessary to make that possible. On our project together, he was charged with the design of a FinTech marketplace for an obscure and complicated type of financial security, and he delivered a design that fulfilled every business, user, and technical requirement. Where other designers would not have put in the time to understand the domain, Jean-Philippe never overlooked a requirement. He ensured every business need was handled by his design, and that there were no unhandled edge cases whatsoever. I have worked with many designers in my career, and Jean-Philippe is on my contact list as one of the few designers I would call to trust with a complex, "needs-to-work" business system."

Jack Beaton
Principal Software Product Manager at Giant Machines

Jun 2017 to Dec 2021

WEB & MOBILE APP - Finance
Design of the client portal and 3 mobile apps

BDC offer loans and advisory services to entrepreneurs in Canada. Entrepreneurs can apply online and check their loan details from a mobile app. BDC is also offering a suite of iPadOS and iOS apps for their 800 account managers across the country to help them accomplish their work.

Mar 2021 to Aug 2021

SAAS - Event & Social
Major UX/UI redesign to the social platform

Fanslab develops social platforms to reinvent communities with smart networking, collaborative learning and engaging virtual event. 

Mar 2019 to Aug 2020

WEB & MOBILE APP - Finance
Improvements of the transactional platform, AccèsD, on mobile and Web and the trading mobile app, Disnat

AccèsD - Transactional banking platform (Mobile & Web)

Disnat - Trading Mobile App

Apr 2014 to Mar 2019

Product design and strategy for the mobile apps that accompany fans at their music festivals and live events

SaaS and Mobile apps for the music festivals and event industry. Greencopper deploys over 350 mobile apps per year across the globe.

Apr 2014 to Mar 2019

WEB APP - Event & Social
Transitioning the product from events management website into a unique and innovative platform for knowledge sharing

e180 is an innovative company helping organizations like Airbnb, TED, Salesforce and C2 foster meaningful relationships at their events all over the world.

For more contract experience, please refer to my LinkedIn profile.

Don't judge the success of your work by what you put into it, but by everything the user gets out of it.

What they say 

Even in very complex domains, he makes all the requirements live alongside each other in a complete and unified design, and does all the deep thinking necessary to make that possible.
Jack Beaton, Software Product Manager

His approach to technology and user experience is very insightful, methodical and at the same time extremely creative.
Octavian Mihai, Business coach

He is one of the rare people with whom to persist is a pleasure, with whom to have a difference of opinion is enriching.
François Coté, Front-end developer

He has this impressive capacity to transform communication and marketing objectives into an experience in a few seconds.
Isabelle Quevilly, Digital Planner

Visionary, rigorous and frank, he takes a clear position when faced with a problem, a subject or an emerging technology.
Olivier Thellend, CX consultant

He can mobilize a team to go the last mile, the one that turns a good project into a real success.
André Bélanger, Business consultant

Great designers produce pleasurable experiences.
Don Norman

Would you like us to work together? Contact me.